Maruti Suzuki has helped shape most of our upbringing over the years and has become a household name in the country. Because India is a price-conscious market, Maruti Suzuki vehicles have continuously topped the sales charts. The domestic automaker, which has a market share of around 50%, offers a wide range of vehicles that are similar in terms of both price and function.
An automobile brand’s popularity can be attributed to a variety of characteristics, including its history, market positioning, relatability, dependability, and customer trust. With its affordable and dependable cars, Maruti Suzuki has been able to win the everlasting trust of Indian consumers over the years. Let’s examine the characteristics that have helped Maruti automobiles become so well-liked in India.
Reasons Why Maruti Suzuki Cars Are Very Popular
Here are the major reasons behind the popularity of Maruti Suzuki cars in India.
1. Extensive Portfolio
The extensive lineup of automobile models offered by Maruti Suzuki puts these vehicles at the top of the list for new car buyers. The corporation has perfected the art of diversification, selling over 16 models spread across numerous segments and categories. This implies that any new car buyer can find a Maruti model that suits their needs.
The company, for instance, offers you a choice of 7 cars if your budget is Rs. 6 lakhs. Additionally, these automobile models are supported through regular upgrades and the addition of new models to the lineup.
2. Excellent Mileage
Since petrol costs have skyrocketed, fuel efficiency has grown to be a crucial concern when purchasing a new vehicle. Maruti Suzuki, a leader in this field, offers vehicles with class-leading fuel efficiency ratings of up to 27.97 km/l. The Alto K10, WagonR, and S-Presso are among Maruti Suzuki’s most fuel-efficient vehicle models, all of which have a mileage rating of about 25 km/l. Additionally, the brand’s CNG-powered versions are well known for offering a class-leading mileage of about 30 km/kg. Because of this, operating a Maruti Suzuki car is incredibly simple and light on the owner’s wallet.
3. Value for Money
Maruti Suzuki automobiles offer an all-inclusive value-for-the-money package, offering some of the most dependable and straightforward vehicles on the market. In addition to having the highest fuel efficiency, Maruti Suzuki car models are also simple to maintain and have inexpensive spare parts available. Additionally, they include a tonne of functional features that perform superbly, making ownership a hassle-free experience.
4. Reliability and Resale
Maruti automobiles are quite dependable and strong enough to resist a lot of stress over time because they are Japanese in origin. That is one of the main explanations why Maruti Suzuki car models from the early 2000s may still be seen on the highways of the nation. Since the engine and gearbox are the two key components that are most susceptible to failure, dependability is frequently a concern. Clearly a leader in this field, Maruti Suzuki vehicles have a proven track record.
Maruti Suzuki vehicles command the greatest premium in the used car market, all thanks to their reputation for dependability. These vehicles are in high demand and are the simplest to locate buyers for on the used car market.
5. Wide Sales and Service Network, Affordable Maintenance
Last, but not least, Maruti Suzuki is the most accessible brand in the nation because of its extensive sales and servicing network. Along with this, Maruti vehicles are inexpensive to maintain and frequently light on your wallet due to their low servicing costs. Another benefit of Maruti automobiles is the availability of parts in the aftermarket.
Reasons Behind the Popularity of Maruti Suzuki Cars in India – In a Nutshell
Maruti Suzuki cars are popular in India because they offer a wide range of car models with best-in-class mileage, value for money, reliability, and resale value. They have a vast network spread across the country for sales and service which makes it easy for customers to find service centers and spare parts.
