According to a report that was published by The Information on Wednesday, Amazon plans to launch an AI tool that will provide marketplace suppliers the ability to produce product descriptions. The company is taking the first move towards mainstreaming the use of generative AI technology on its e-commerce platforms with the implementation of this step.
Amazon is already a world leader in the computer industry, thanks in large part to the fact that its Amazon Web Services (AWS) has a market share of 33 percent in the cloud business. The company has determined that the development of foundational models, the construction and sale of large language models as a service, and the creation of AI applications are the three most crucial sectors for its artificial intelligence products. CEO Andy Jassy has stated that artificial intelligence has been an essential part of the company’s computing business for many years.
Amazon is enhancing the experience for its many third-party providers by utilizing generative technology in conjunction with an artificial intelligence tool that is slated for production description. When adding a new product to the e-commerce platform, the feature prompts merchants to provide a list of keywords that best describe the item by which they are selling. After that, it generates possible names for the products, as well as descriptions and other information.
Tech corporations are fighting with one another in an effort to outdo one another as the development of generative AI opens up new opportunities for platform juggernauts. Amazon is releasing its product description tool less than a month and a half after the website-building company Wix announced a plethora of artificial intelligence capabilities for sellers on its own platform. An artificial intelligence site generator is one of the technologies that can be used to produce a fully operational website. Other technologies are responsible for the production of product pictures and product descriptions.
Businesses such as Microsoft, Meta, and Alphabet are reengineering their products with the use of AI technology. These redesigned goods include services for increased productivity as well as search and advertising.
